Tyler Odean, Group Product Manager at Google, gives a whirlwind tour of our cognitive biases and the psychology of decision making (drawing heavily from Thinking Fast & Slow) to help frame a set of practical tips and tricks for making your arguments as persuasive as possible.
Being effective as a Product Manager requires influence without authority - convincing a broad portfolio of stakeholders to work together on a shared vision. The true secret to herding cats is to convince the cats to herd themselves!