The Product Podcast

Leveraging User Data with Betterment's PM

Matt Salefski, Group Product Manager at Betterment

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0:00 | 58:39
Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this talk Matt Salefski, a Group Product Manager at Betterment, demoed funnels and discusses how and when to use SQL and Mixpanel for tracking events and behaviors.

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