The Product Podcast
Hosted by Product School Founder & CEO, our podcast explores everything from breaking into the industry and setting career goals, to collaborating with diverse teams and knowing when to pivot. All things Product Management, basically!
The Product Podcast
How Do E-commerce Products Succeed by Atlassian Head of Product
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Brendan Foley, Head of Product at Atlassian
E-commerce is not just for retailers anymore. While business-to-consumer, B2C, e-commerce gets most of the attention, growing at 10%+ per year, business-to-business, B2B, e-commerce isn’t far behind at 7%+ growth per year. Across both, Product Managers play a critical role in defining the next generation of e-commerce experiences for consumers and businesses to increase sales/conversion, build loyal customers, and support brand positioning.
Brendan Foley, Head of Product at Atlassian, talks about the major trends driving e-commerce today across B2C and B2B and the key areas on which Product Managers must focus across the e-commerce funnel: attracting site traffic through SEO, enabling search/browse and rapid product discovery, and ultimately, the purchasing of products and repeat visits.