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The Product Podcast
Hosted by Product School Founder & CEO Carlos Gonzalez de Villaumbrosia, The Product Podcast features candid conversations with product management executives from the world's best tech companies like Google, Meta, Netflix, Airbnb, and Amazon.
New episodes release weekly, unveiling actionable frameworks, unconventional best practices, and real-world examples you can implement immediately.
Perfect for senior product managers, directors, and VPs hungry to build better products, stronger teams, and drive innovation at scale.
The Product Podcast
How Do E-commerce Products Succeed by Atlassian Head of Product
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Brendan Foley, Head of Product at Atlassian
E-commerce is not just for retailers anymore. While business-to-consumer, B2C, e-commerce gets most of the attention, growing at 10%+ per year, business-to-business, B2B, e-commerce isn’t far behind at 7%+ growth per year. Across both, Product Managers play a critical role in defining the next generation of e-commerce experiences for consumers and businesses to increase sales/conversion, build loyal customers, and support brand positioning.
Brendan Foley, Head of Product at Atlassian, talks about the major trends driving e-commerce today across B2C and B2B and the key areas on which Product Managers must focus across the e-commerce funnel: attracting site traffic through SEO, enabling search/browse and rapid product discovery, and ultimately, the purchasing of products and repeat visits.